2. Exam #1 is Tuesday. No make-up exams unless you: a). inform me in advance, or b). have a dire emergency.

5. There is an exam primer on BlackBoard. It has names, major subjects and potential questions.

6. Also read through the past lecture notes. Everything is posted on BlackBoard.

10. Journalism ethics.

11. You need to develop a process for deciding how journalists should behave . Whether you are a journalist or a consumer of journalism.

12. First: Is it a story?

15. Finally: Is it ethical?

21. Why did they do it? Was it just easier and more fun to make stuff up?

24. Does your duty to the profession of journalism align with you duty to self? What about duty to society?

25. In 50 years, will you look back and cringe when you think about what you did? (or didn’t do?)

28. Our ultimate duty should be to the truth. As best as you can tell, that is.

29. Don’t pander to anyone. Your obligation is to the truth, not the people who help you out (unless you are talking about confidential sources).

31. Why?

32. Journalists must avoid the appearance of impropriety. Be aware of public perception .

33. How far does that go?

34. Journalists love swag. Many media outlets ban staff from accepting gifts worth more than $25.

35. Junkets = Evil Don’t sell your sell for a cruise. Don’t sacrifice your integrity for access to the stars. Remember: perception!

36. Public relations experts will try to manipulate you.

37. Stonewalling: Refusing to answer questions.

38. Framing: Shaping how people see the issues.

42. If PR people set up events, should journalists cover them?

44. Do you have a greater duty to your audience? Or do you stand by your principles?

45. The code of the Society of Professional Journalists: Ethical journalists treat sources, subjects and colleagues as human beings deserving of respect .

46. Do you buy that?

47. http://www.youtube.com/watch?v=hKUkwh8TmM0 Is this good journalism?Is it legal?